That First-Touch Crispness? It's a Sign of Quality
When your linen duvet arrives, you'll notice it's crisp to the touch. This isn't a flaw - it's proof you're holding pure, untreated linen in its most natural state. Just like a new pair of raw denim jeans or leather boots, your linen has a beautiful break-in journey ahead.
Why We Choose Slow & Natural
Many manufacturers rush this process, tumbling their linens in industrial machines with harsh softening agents. Sure, it feels soft instantly - but at what cost? These chemicals weaken the fibers and rob you of linen's true potential.
Your 5-Wash Journey:
- First wash: The initial "break-in" begins
- Second & third: You'll notice the first hints of softening
- Fourth wash: The fabric starts developing its signature drape
- Fifth wash: Experience a remarkable transformation in hand-feel
With each wash, your linen becomes uniquely yours - developing character like a well-loved family heirloom.
Our Confidence Guarantee:
Complete the 5-wash journey. If you're not experiencing the beginning of linen's legendary softness, return it to us. No questions asked.